Case Studies
From AI builders to fintech compliance specialists, executive leadership to security engineers. Embedded recruitment that gets calibrated to the niche, not generalised across it.
Agentic AI, Research Scientists, Machine Learning Engineer and AI Product Manager hires that will change the way you work.
AI hiring faces a challenge most recruiters miss: the strongest engineers are already building projects they care about, not applying to job ads. We source experts who have shipped production ML systems and published original research, bypassing those who merely update their headlines.
Applied ML, research engineering, AI infra, AI product, and AI leadership roles
Seed-to-Series C AI startups and AI-native teams inside larger companies, scaling fast
Technical screening on real signals: papers, GitHub, shipped systems, not buzzword CVs
The strongest AI engineers are already building something they care about. Generic outreach gets deleted. We lead with specific technical signals: their papers, their GitHub, the production systems they've shipped, not job-ad language.
We screen for real ML fundamentals, not keyword matches. Push-pull motivation profiling. Calibrated assessments for research, applied, and infra roles, different bars for different hires.
Good AI engineers receive 3+ offers a week. We move from first conversation to structured offer in under 14 days. Clients who wait, lose the candidate.
AI / ML roles
Hired AI and applied ML talent into Clarity's product team, focused on real ML fundamentals and shipped systems, not buzzword CVs.
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AI / ML roles
Sourced AI engineering talent for Sarj.ai across the technical stack. Frankie and the team are credited with consistently finding senior, vetted candidates.
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AI / ML roles
AI talent placement into Orki's team. Applied ML and engineering hires.
Visit website ↗When Lucidya partnered with MawHub in March 2024, it began as a one-month trial but quickly expanded due to their transformative impact. Over nine months, MawHub has become an integral part of our team, delivering exceptional results: Over 800,000 SAR saved in hiring fees, an interview-to-hire ratio of 3.65, and a seamless integration into our system.
A dedicated Talent Acquisition team embedded inside your business. Not an agency. An extension of your team, aligned to your goals, culture, and pace.
Traditional recruitment treats hiring as a transaction. Embedded recruitment treats it as a partnership. We place a dedicated team inside your business, one that understands your culture, your hiring managers, and your long-term growth objectives. The result: faster decisions, stronger pipelines, and hires that stick.
Embedded TA partner since 2024
As one of the highest-funded AI businesses in MENA, Lucidya required a precision-engineered hiring function. We embedded a dedicated team of three TA Leads and one TA Director, delivering over 250 lifetime hires across 9 business functions, including 92 hires delivered this year. Over 800,000 SAR saved in fees with a 3.65 interview-to-hire ratio.
Fewer candidates. Extraordinary quality. Faster results.
In-depth case study
Building a High-Performance Hiring Engine for One of the Middle East's Fastest-Growing AI Companies
The leading AI-native customer experience platform in the MENA region.
Since April 2024, MawHub has been Lucidya's exclusive Talent Acquisition partner, embedding a dedicated recruitment team into the business to support its ambitious growth plans.
Rather than operating as an external recruitment agency, our team functions as an extension of Lucidya. We partner with executives and hiring managers to build hiring strategies, attract world-class talent, improve recruitment processes, and deliver an exceptional candidate experience.
Since the inception of our partnership, a dedicated team consisting of three Talent Acquisition Leads and one Talent Acquisition Director, has supported hiring across 9 business functions and delivered over 250 lifetime hires, including 92 hires delivered this year, with our fastest hire completed in just 11 days.
As Lucidya continues to expand its AI capabilities, product portfolio, and regional presence, the embedded partnership has evolved alongside the business, supporting both immediate hiring needs and long-term workforce growth.
As Lucidya entered an accelerated phase of growth in 2026, the business needed to rapidly grow teams across all core business groups (Engineering, AI, Product, Sales, Customer Success, HR, Professional Services, and Corporate functions) - all while maintaining an exceptionally high hiring bar in one of the region's most competitive talent markets.
Success required more than filling vacancies. It demanded a recruitment partner who understood the business, could influence hiring decisions, build proactive talent pipelines, and move at the speed of a fast-growing technology company.
By 2026, MawHub had already spent nearly two years embedded within Lucidya, giving our team a deep understanding of the business, its culture, hiring managers, and long-term growth objectives.
Rather than onboarding as a new recruitment partner, we entered 2026 with established relationships, proven hiring processes, and the ability to anticipate talent needs before they became hiring requests.
We continued to:
With nearly two years of embedded partnership behind us, we were able to move beyond recruitment delivery, and contribute to workforce planning, talent strategy, and employer brand positioning. This enabled the organisation to scale with speed, consistency, and confidence while maintaining the high standards expected of a leading AI company.
The partnership continues to deliver measurable business outcomes.
Being embedded meant we weren't simply recruiting for Lucidya, we became true team-players, we were already part of the business.
Our team understood hiring priorities, business objectives, company culture, and the pace required to support a high-growth AI organisation. This allowed us to make faster decisions, build stronger relationships with stakeholders, and consistently deliver high-quality talent.
For Lucidya, recruitment became a strategic growth enabler rather than an operational challenge.
The partnership continues to evolve as Lucidya expands into new markets, launches new AI capabilities, and scales for its next phase of growth.
By combining dedicated embedded expertise with a deep understanding of the business, MawHub continues to help Lucidya build the teams that will shape its future.
Since April 2024, we've proven that the right embedded Talent Acquisition partnership doesn't just fill roles, it helps ambitious businesses scale with confidence and trust.
When Lucidya partnered with MawHub in March 2024, it began as a one-month trial but quickly expanded due to their transformative impact. Over nine months, MawHub has become an integral part of our team, delivering exceptional results: Over 800,000 SAR saved in hiring fees, an interview-to-hire ratio of 3.65, and a seamless integration into our system.
Sales, product, engineering, and leadership hires for B2B SaaS companies scaling from Series A to Series C and beyond.
SaaS growth depends on the strength of its team. We place talent across sales, customer success, product, and engineering for B2B SaaS companies from seed to growth stages. Our process matches the pace SaaS requires. No 8-week hiring loops.
GTM, product, engineering, and leadership hiring for B2B SaaS
Seed-to-Series C B2B SaaS companies
Scale on demand. Our process flexes from 1 to 20 roles
SaaS companies lose deals when they lose velocity. We move from intake to shortlist in days, because your revenue depends on your team hitting its stride.
We've mapped SaaS comp benchmarks by stage, function, and region. Every offer is market-calibrated so candidates don't walk and hiring managers don't overpay.
One hire or twenty, active cycle or pause, our model flexes. You don't pay for process you don't use.
GTM · Engineering · Product
Embedded hiring partner for Sabbar's scale-up phase, building out GTM, product, and engineering across multiple roles. Process moved fast enough to keep pace with their growth velocity.
GTM · Engineering · Product
Long-running embedded TA engagement supporting Lucidya, MENA's highest-funded AI business. Scaled SaaS go-to-market and engineering teams through their $30M Series B with 200+ hires.
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GTM · Engineering · Product
Helped Tabsense build out early SaaS hires. Sales, engineering, and operations.
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GTM · Engineering · Product
Director-level closure for Karage, completed in under a week, with deep cultural and stakeholder alignment.
Visit website ↗I had the pleasure of working with Frankie from MawHub - The Talent Hub to hire for a critical Director-level role for one of my clients, and I couldn't be more impressed Frankie Cornelissen not only closed the role in under a week, but he also demonstrated a deep understanding of our business needs from day one. What truly sets him apart is his down-to-earth communication style and personal approach. It never felt transactional. Frankie took the time to really understand our culture, our expectations, and what success looks like for us. His ability to connect with both…
From security engineers to CISOs. We've hired security operations, threat intelligence, and technical leadership for startups in agentic cybersecurity and enterprise security.
Security talent is difficult to hire and harder to retain. Top candidates ignore generic recruiters and sloppy processes. We lead with deep understanding of threat models, frameworks, and the tools your team uses. We assess every candidate against the reality of the role, not a list of buzzwords.
Security engineering, threat intel, SOC leadership, compliance, and CISO roles
Agentic cybersecurity startups, enterprise security teams, regulated industries
Technical screening that goes beyond CVs. We assess real security knowledge
Senior security talent is one of the smallest specialist pools in tech. We don't cold-spam. We map it, know who's open, and know what moves them.
Security candidates care deeply about who they work for. The tools, the stack, the mission. We brief every candidate with the depth they expect.
SIEM, EDR, SOAR, Zero Trust. We know the tools, understand the frameworks, and can have a real conversation with a senior candidate about them.
Security · CISO · Engineering
Hired the cybersecurity engineering team that helped Cognna close their Series A. Specialist security operations and engineering hires across multiple seniority levels.
Security · CISO · Engineering
Security-specific hiring into Moneyfellows' platform team, covering compliance, application security, and infrastructure roles in a regulated fintech environment.
Visit website ↗Cyber roles · Security · CISO · Engineering
Hired specialist security engineering talent into Lucidya's platform team, covering threat modeling, security operations, and cloud security depth.
Visit website ↗At COGNNA, we’ve just closed our Series A. I’d like to take a moment to acknowledge two partners whose support has been essential to reach this milestone : MawHub - The Talent Hub – Talent Acquisition Thank you Frankie Cornelissen and Broné Ram and entire team for helping us strengthen our workforce. Your ability to connect us with great talent has added real value and played an important role in reaching this milestone.
C-level to Director searches for fast-growing startups and scale-ups. Leadership assessments, stakeholder management, and 90%+ placement rates on roles most firms can't fill.
Executive searches fail when recruiters mistake responsiveness for fit. The best C-level candidates are running companies, not looking for work. Reaching them requires trust and strong signal: track record, team, and thesis. We manage rigorous executive searches that match the demands of the role.
CEO, CTO, CFO, VP, and Director-level searches across tech and finance
Seed-to-Series C startups and scale-ups needing senior leadership
Leadership assessments, pre-briefing, and negotiation support
Strong executives are running companies, not updating their LinkedIn. Reaching them takes credibility and a specific opportunity, not a mass email.
Great executives ignore recruiters who can't speak their language. We lead with thesis, team, and track record. The signals that actually matter.
Executive offers fall apart over culture, reporting lines, and equity structure. We run pre-briefed, high-context negotiations that actually close.
CEO · CTO · CFO · VP
Closed a critical Director-level role for Ejari in under a week. Full pre-brief, calibrated assessment, and structured negotiation. Repeat engagement across other senior hires since.
exec team · CEO · CTO · CFO · VP
Built out Lucidya's senior leadership bench during their scale phase, including engineering leadership and director-level hires that anchored the team through Series B.
Visit website ↗CEO · CTO · CFO · VP
Senior leadership hires into Moneyfellows during their scale-up, covering engineering and commercial directorships.
Visit website ↗When Lucidya partnered with MawHub in March 2024, it began as a one-month trial but quickly expanded due to their transformative impact. Over nine months, MawHub has become an integral part of our team, delivering exceptional results: Over 800,000 SAR saved in hiring fees, an interview-to-hire ratio of 3.65, and a seamless integration into our system.
From open banking engineers to CFOs. We've placed specialist fintech talent across payments, lending, investment platforms, and regulated financial services.
Fintech hiring involves complex regulatory knowledge and compliance culture that many recruiters overlook. We place talent across payments, lending, open banking, and investment platforms, leveraging our knowledge of specialized talent pools.
Payments, lending, open banking, investment platforms, and regulated financial services
Fintech startups and scale-ups in MENA and globally
Regulatory and compliance awareness baked into every screen
Every fintech hire needs to survive regulatory scrutiny. We screen for compliance culture from day one so your hiring doesn't create legal risk downstream.
Generalist recruiters can't tell a KYC specialist from a card issuer engineer. We know the difference, and we hire for the exact role you're scoping.
Regulated candidates often have 60-90 day notice periods and complex clearances. We plan for that from intake. No surprises at offer stage.
Engineering · Compliance · GTM
Built specialist fintech hires for Moneyfellows across compliance, payments engineering, and product. All calibrated for the regulatory complexity of consumer financial services.
Engineering · Compliance · GTM
Specialist fintech engineering and product hires into MIS Pay across payments and platform roles.
Visit website ↗Engineering · Compliance · GTM
Specialist hires into Ejari's team.
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Engineering · Compliance · GTM
Hired across VRTX's early team, moving at startup speed without compromising on the seniority bar.
We've worked with a number of recruiters, and the MawHub team stands out by far. They are consistently highly responsive and run an exceptionally structured and well-targeted search process. Their screening is excellent, ensuring we only see high-quality, well-qualified candidates, which saves us a significant amount of time and effort. They are genuinely reliable, a pleasure to work with, and highly effective, we can't recommend them enough.
Engineering, product, and GTM hires for the platforms rebuilding how real estate is bought, sold, rented, and invested in.
Proptech requires a rare intersection of real estate expertise and technology talent. We source candidates who have shipped real-world property platforms, moving beyond those with only adjacent experience.
Engineering, product, and commercial hiring for property technology platforms
Proptech startups disrupting how real estate is bought, sold, rented, and invested in
We know the small global pool of proptech operators and how to reach them
True proptech operators have both real-estate chops and software experience. Most candidates only have one. We find the rare ones who have both.
Proptech lives at the intersection of real estate and tech. Different markets have different rules. We know the MENA proptech landscape cold.
Proptech is a small world. One well-placed hire leads to three referrals. Our engagements compound because the candidates we place become the candidates we source.
Engineering · Product · GTM
Embedded hiring partner for Ghanem. Technical, product, and commercial roles into one of the region's emerging proptech platforms.
Working with MawHub has been an absolute blast. That team is very professional, responsive, and delivers on their promise. Will definitely work with them again.
Cal.com
